Bikeep Case Study
“Brayden is not only a genuine resource for insight into the American market, but has also become a trusted friend and colleague as we’ve had the chance to get to know each other. His breadth of understanding about the economic, political and investment climates in the U.S. is unmatched to anyone else I’ve worked with. In the rare case when he doesn’t have an immediate answer, he has always been able to either connect with or connect me with a colleague to provide the insight I needed. In short, the Braveheart team is a one-stop shop for anything you need to know.”
-Kristjan Lind, CEO of Bikeep
Bikeep Fractional U.S. Advisory
Bikeep is the leading global company in micro-mobility with products that include bike and scooter security, charging, advertising and smart city IoT. Bikeep supports municipalities internationally with one substantial market being the U.S. market. As such, part of Bikeep’s ongoing strategy is to further grow its footprint in the United States.
Challenges
The United States is a massive, challenging market that is frequently seen as more homogeneous than it is in cultural practices. Over recent years, this has become increasingly true. For foreign companies entering the market, these cultural nuances can cost time, and money and result in unnecessary failures. In addition, Bikeep wanted to get in front of the right stage of US investors to understand how to continue to attract the kind of investment the Company needs as it continues to grow
Expertise
The specialists at Braveheart have a mix of skills that cover a broad range of knowhow in the U.S. including:
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Experience launching and exiting both bootstrapped and venture capital backed businesses in the U.S. market.
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Experience successfully bringing EU products over to the U.S. market (for big and small companies).
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Experience with and authorship on the impact of economic trends in the U.S.
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Experience obtaining alternative funding such as grant funding for breakthrough research from organizations such as the U.S. National Science Foundation.
Results
Rather than trying to work through a team of U.S. local experts or go without key insight, Bikeep has a single source of advisory insight into the U.S. market
that has become a trusted source of expertise for over 2 years now. Thereby saving time, money, hassle, and frustration for the business.
In addition, the Braveheart team introduced Bikeep to many of the right-stage of U.S. investors. During the process, Braveheart worked as a dedicated partner helping gather feedback as a third party while assisting Bikeep in improving their financial model, business plan, and all other requested materials.
Burning questions, cold takes, and everything in between
It’s apples-to-oranges. Long term, you will want full-time staff. However, with Braveheart you get three distinct advantages that get you to that point of success:
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For a single price, you onboard an entire team of various specialists all-in-one to cover everything you need as you need it.
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You can spin up, and down, what you need as you need it.
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Our team is entirely focused on being exceptionally good at one thing: expanding Baltic companies into the States. That specialized expertise means efficiency for your business.
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We are for Baltic companies who have made a commitment to U.S. expansion. This could be a recently capitalized startup with an in-progress product to a multi-generational regional business that has decided to make the jump.
We aren’t a startup only firm nor are we focused on a specific industry or type of business. If you’re here, and you want to get there then Braveheart is for you.Every engagement starts the same way. Reach out to us via our contact page, and we will provide a link to schedule time with us for a free, no obligation consultation.
In the consultation, we’ll get to understand your business, your needs and if we can help. If we can, and we both want to move forward, we will provide a detailed scope of work that defines the intended engagement.
If it is a fit for both parties, we sign the agreement and begin.In general, we are an inexpensive alternative to what it would cost to do the same work with full-time staff. That said, it would be unusual for an engagement to be less than 25,000 euro. However, we encourage budget-conscious firms to reach out to us to design short engagements where we can provide critical value at a key juncture. We want to build a proven relationship with you while helping you succeed from point A to B – it’s a win for us both.
In addition, our fractional services are priced differently and are generally a small monthly fee.
We always recommend business intelligence if you are completely new to the market. Even if you've been on the market for some time and are looking to refine your strategy, our market testing and findings guidance can help you make informed decisions. Understanding the competitive landscape, customer behavior, and local nuances is key to a successful expansion. We tailor our approach based on where you are in your journey, ensuring you start with the right insights.
On the contact page, please reach out to us by selecting the partner option.
This Is Us In Numbers
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Years of Experience
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